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Many Salespeople Include a Card for Prospects to Return If

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Many salespeople include a card for prospects to return if they are interested in the firm's products or services. What are these cards called?


Definitions:

Yield To Maturity

A measure of the annualized return anticipated on a bond if the bond is held until its maturity date, accounting for current market price, par value, coupon interest rate, and time to maturity.

Par Value

A nominal value assigned to a security or company stock, serving as the minimum price at which the security can initially be sold.

Coupon Payment

Dollar amount of interest paid to each bondholder on the interest payment dates.

Maturity

The date on which the principal amount of a financial instrument, such as a bond or loan, is due to be paid in full.

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