"Your Approach on That Last Call Was Off-Target

question 34

Multiple Choice

"Your approach on that last call was off-target. You were emphasizing low acquisition cost while the prospect seemed more interested in durability and the lack of need for regular maintenance," critiqued Robin's sales manager after the two of them left a sales call they had made together. Robin is receiving _____ feedback.

• A)reciprocal
• B)diagnostic
• C)performance
• D)evaluative
• E)damage control

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Definitions:

Conversation Marketing

Approach in which companies initiate and facilitate conversations in a networked community of customers, journalists, bloggers, and other interested parties.

Social Media

Online platforms and technologies that enable users to create, share content, and participate in social networking.

Persuasive Claim

A persuasive claim is a statement or argument designed to convince the audience of a specific point, often used in marketing, legal arguments, and debates.

AIDA Model

A marketing model that outlines the process for achieving successful advertising and sales experiences, standing for Attention, Interest, Desire, and Action.