When Identifying a Customer's Social Style, Salespeople Should

question 11

Multiple Choice

When identifying a customer's social style, salespeople should:

• A)not let their judgment be clouded by their initial reaction to the customer
• B)look for clues that may suggest he or she has made an inaccurate assessment of a customer's social style
• C)ask questions rather than make statements
• D)avoid assuming that specific jobs or functions are associated with a particular social style
• E)do all of the above

---

Definitions:

Unit Variable

A measurement that reflects how variable costs change per unit of production or activity level.

Unit Fixed

This specifies a cost or charge that remains constant per unit regardless of changes in the level of activity or volume of production.

Costs

Costs refer to the expenditures incurred by a business in the process of generating revenues.

Unit Contribution Margin

The difference between the selling price per unit and the variable cost per unit.