When Salespeople Communicate in a High-Technology Environment, They Should

question 77

Multiple Choice

When salespeople communicate in a high-technology environment, they should:

• A)never deliver bad news via e-mail.
• B)avoid "techno-overkill".
• C)make sure the communication is meaningful.
• D)customize their messages.
• E)do all of the above

---

Definitions:

Moral Hazard

The tendency of a person who is imperfectly monitored to engage in dishonest or otherwise undesirable behavior.

Diversification

An investment strategy that minimizes risk by allocating assets among various financial instruments, industries, or other categories.

Market Risk

Risk that affects all companies in the stock market.

Portfolio

A collection of financial investments like stocks, bonds, commodities, cash, and cash equivalents, including closed-end funds and exchange traded funds (ETFs).