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The Salesperson Says, "For the Money, You Will Find No

question 15

Multiple Choice

The salesperson says, "For the money, you will find no better water reclamation system anywhere!" The customer thinks the salesperson has just told him that his product is cheaply made and only fairly successful at cleaning the water so it can be reused. Part of the miscommunication was caused by the customer's secretary who came in during the presentation and asked the customer to sign a letter. In terms of the communication process, the salesperson was ____, the customer was _____, and the secretary created ____.


Definitions:

Dicta

Comments, observations, or remarks made by a judge in a legal decision or ruling that are not essential to the resolution of the case.

Market Power

Ability of a seller or buyer to affect the price of a good.

Producer Surplus

The gap between the price sellers are willing to accept for their goods or services and what they end up receiving.

Consumer Surplus

The discrepancy between the amount consumers are prepared to pay for a product or service and the amount they end up paying.

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