When Salespeople Communicate in a High-Technology Environment, They Should

question 54

Multiple Choice

When salespeople communicate in a high-technology environment, they should:

• A)always deliver bad news via e-mail.
• B)send daily e-mails to each customer.
• C)use their own style and not try to mimic the style of their customers.
• D)use e-mail to send duplicate messages to all customers.
• E)not do any of the above

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Definitions:

Patent Infringement

The illicit use, distribution, or production of a patented creation without the consent of the patent owner.

Patentee

The holder of a patent.

Misappropriation

The unauthorized, improper, or unlawful use of funds or resources, especially for personal benefit.

Trade Secrets

Confidential business information that provides an enterprise with a competitive edge, and is subject to efforts to maintain its secrecy.