The Hospital Is Considering Changing Its Supplier of Replacement Joints

question 62

Multiple Choice

The hospital is considering changing its supplier of replacement joints. While surgeons make the final decision, the hospital's purchasing department is promoting Kyocera because it manufactures one of the cheapest and most durable hip joints on the market. In terms of the buying center, the purchasing department is a(n) :

• A)decider.
• B)influencer.
• C)judge.
• D)user.
• E)demand deriver.

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Definitions:

E-Business Strategy

A plan of action for leveraging digital technologies and Internet to conduct a company’s business processes, from procurement to customer service.

Competitive Advantage

The attributes that allow an organization to outperform its competitors, such as superior quality, innovation, or cost efficiency.

Porter's Five Forces

A framework developed by Michael Porter for analyzing the competitive intensity and attractiveness of an industry or market, including competitive rivalry, threat of new entrants, threat of substitutes, bargaining power of buyers, and bargaining power of suppliers.

Attractive Industry

A sector of the economy that is appealing to investors or businesses due to its potential for high returns, growth opportunities, or other favorable conditions.