To Avoid Legal and Ethical Problems When Selling a Computer-Assisted

question 117

Multiple Choice

To avoid legal and ethical problems when selling a computer-assisted design system to an architectural firm, the salesperson should:

• A)educate the customer thoroughly about the system before concluding the sale.
• B)avoid offering an opinion about how the product will specifically benefit the firm.
• C)tell the customer as much as possible about how to operate the new system.
• D)tell the customer that he will find out the answer and call if he is asked a question he cannot answer.
• E)do all of the above to avoid any claims of misrepresentation.

---

Definitions:

Customer Profile

A detailed description of the characteristics, behaviors, and demographics of a business's typical customers.

Analogy

A comparison between two different situations that have something in common.

Simile

A figure of speech that makes a comparison between two different things using "like" or "as" to create a vivid description.

Credibility

A salesperson’s believability, established through empathy, willingness to listen to specific needs, and continual enthusiasm toward his or her work and the customer’s business.