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Ferguson was a little early for his interview at the College Placement Center. Fortunately, the interviewer had brought along a recent graduate of the college who had been hired two years ago, and Ferguson spent time talking to her prior to the time for his interview. This recent graduate is an example of a:
Low-involvement Products
Goods and services that require minimal thought and effort from the consumer before being purchased, often due to their low cost or frequent use.
In-store Promotion
Marketing strategies implemented within physical retail locations to increase product awareness and stimulate sales.
Television Commercials
Short visual advertisements that are broadcasted on television to promote products, services, or ideas to a wide audience.
Situational Influences
Factors like time and involvement that serve as an interface between consumers and their decision-making process.
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