When a Company Uses a Group of Salespeople to Support

question 110

Multiple Choice

When a company uses a group of salespeople to support a single account, it is employing the _____ approach.

• A)crew selling
• B)group empowerment
• C)multilevel marketing
• D)team selling
• E)party plan selling

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Definitions:

Frame Alignment

Is the process by which individual interests, beliefs, and values become congruent and complementary with the activities, goals, and ideology of a social movement.

Functionalist Theory

A sociological perspective that views society as a complex system whose parts work together to promote solidarity and stability.

Collective Action

The pursuit of a goal or set of goals by a group of individuals acting together, often in the context of social or political issues.

Resource Mobilization Theory

A theory in social movements proposing that the success of social movements depends on resources (time, money, skills) and the ability to use them.