Which of the Following Statements About Positioning a Change Is

question 53

Multiple Choice

Which of the following statements about positioning a change is FALSE?

• A)Positioning a change is similar to positioning a product in the mass market.
• B)How a change is positioned may affect the salesperson's chance of success.
• C)Changing the position of a change may also change the buying center.
• D)Positioning a change is a reactive way of dealing with an initial turn-down at the buying firm.
• E)Positioning a change will require the salesperson study the various constituencies at the buying firm.

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Definitions:

Income

The financial gain acquired through work, investments, or through the conduct of commercial activities.

Consumer Equilibrium

A state where an individual's consumption choices provide maximum satisfaction or utility given their budget constraints.

Total Utility

The overall satisfaction or happiness a consumer derives from consuming a certain amount or combination of goods and services.

Olive Oil

A liquid fat obtained from olives, a traditional tree crop of the Mediterranean Basin, used in cooking, cosmetics, and as a fuel.