Universities Constantly Send Information, Promotions and Solicitations to Their Graduates

question 73

Multiple Choice

Universities constantly send information, promotions and solicitations to their graduates, even recent graduates who are unlikely to make major donations to the school. Universities know if they can create loyalty, the _______________________ or sum of graduates' purchases and donations over their entire life can be considerable.

• A)average return on investment
• B)behavioral loyalty return
• C)customer selling value
• D)donor gratitude endowment
• E)customer lifetime value

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Definitions:

Functional Currency

The currency of the primary economic environment in which an entity operates and generates cash flows.

Bond Interest Expense

The cost incurred by an entity for borrowing funds through bond issuance, payable to bondholders as interest.

Exchange Rates

Exchange Rates refer to the value of one currency for the purpose of conversion to another, indicating how much of one currency can be exchanged for another currency.

Foreign Subsidiary

A company that is owned or controlled by another company (the parent company) but is located in a different country.