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Effective methods of gaining commitment will work even if the buyer does not trust the salesperson, the selling company, and the product.
Parasympathetic
Part of the autonomic nervous system responsible for rest and digest functions, counterbalancing the fight-or-flight responses.
Nervous System
The network of nerve cells and fibers that transmits nerve impulses between parts of the body, enabling communication between the brain, spinal cord, and other areas.
Action Potential
A temporary reversal of the electrical polarization of the membrane of a nerve cell or muscle cell, primarily involved in the transmission of nerve impulses.
Hyperpolarization
A change in a cell's membrane potential that makes it more negative, moving it further from the threshold for electrical activity.
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