Anil Sells Television Advertising Time for One of the Major

question 42

Multiple Choice

Anil sells television advertising time for one of the major radio stations in San Francisco. While talking to a local retailer, Anil was told, "All of your station's advertising time costs three times as much as my favorite radio station." Anil responded, "If you look carefully at our rate card, you will see that the costs you refer to are only for drive time. The rest of our rates are competitive with that other station, and we have twice as many listeners." Anil was using the _____ method to respond to a buyer's objections.

• A)direct denial
• B)compensation
• C)revisit
• D)acknowledge
• E)postpone

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Definitions:

Simple Interest

Interest earned only on the original principal amount invested.

Annually Compounded Interest

Interest on a loan or investment that is calculated once a year, adding the interest to the principal sum and basing future interest calculations on this new principal.

Amortized Daily Interest

Interest on a loan computed each day using the balance of the loan on that day, leading to a variable interest charge per billing period.

Discount Rate

In discounted cash flow analysis, this rate is crucial for the evaluation of the present value of cash flows anticipated in the future.