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Aziz Has Just Been Hired as Sales Manager for Blackbeard

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Essay

Aziz has just been hired as sales manager for Blackbeard, a new software company selling customized accounting systems for non-profit organizations. He is trying to anticipate objections customers will have to his company's products. What five major types of objections can he anticipate? Create an example of each type of objection.


Definitions:

Persistent

Continuously existing or enduring over a prolonged period.

Price Discrimination

A strategy in pricing where the same provider sells identical or nearly identical products or services for various prices across different markets or to distinct customer groups.

Production Functions

a mathematical relationship expressing the output that can be produced by a firm or economy from different combinations of factor inputs.

Resale of Goods

The act of selling previously purchased products, often used, to another party.

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