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"I Realize That My Company's Bar Code Label Printer Is

question 72

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"I realize that my company's bar code label printer is more expensive than others that you may be looking at, but the Tharp bar code label printer is designed for Microsoft Windows applications. Your employees will be able to learn how to operate our machine much faster than other brands because of their familiarity with Microsoft Windows. You won't experience any loss in productivity as this printer is brought into your system. It takes up to two weeks for employees to become comfortable using some of the other brand bar code label printers on the market." Which method for dealing with objections is the Tharp Systems salesperson using in this example?


Definitions:

Nodding Head

A physical gesture in which a person lowers and raises their head slightly, often used to indicate agreement or acknowledgement.

Premiums

The additional amount paid for a commodity or service above its basic cost, often associated with insurance policies or enhanced product features.

Prospect's Participation

The involvement or engagement of a potential customer in the sales process, often through interaction or providing feedback.

Product Use

Refers to the manner in which a product is utilized by the consumer, often determining its effectiveness, functionality, and satisfaction derived from it.

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