The Text Defines Personal Selling as a Business Activity Involving

question 74

Multiple Choice

The text defines personal selling as a business activity involving a person-to-person communication process during which a seller:

• A)promotes the success of their products to gain the sale.
• B)focuses on the short-term profit of the seller and the long-term value to the customer.
• C)uncovers and satisfies the needs of a buyer to the mutual long-term benefit of both parties.
• D)uses economic adaptive learning to address the macro financial needs of the customer.
• E)sacrifices the satisfaction needs of employers and employees to create value for the customer.

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Definitions:

Inhibitory Effect

Suppressing a behavior because a model is punished for displaying the behavior.

Congressional Hearing

An official meeting or session held by a congressional committee to investigate, review, or discuss a matter of public concern or legislative policy.

Violence

Behavior involving physical force intended to hurt, damage, or kill someone or something.

Latent Learning

Learning that occurs without any obvious reinforcement at the time but is demonstrated later when a suitable motivation is provided.