Even Though Personal Selling Is the Most Expensive Method of Communication

question 37

Multiple Choice

Even though personal selling is the most expensive method of communication on a per person reached basis, businesses continue to use personal selling because of advantages in:

• A)flexibility and control.
• B)cost.
• C)credibility.
• D)efficiency.
• E)referral.

Understand the role of ambiguity and crisis situations in informational social influence.

Recognize the effects of public compliance and private acceptance in group dynamics.

Appreciate the psychological mechanisms behind the autokinetic effect as an example of informational influence.

Comprehend the importance of social roles and identity in conformity and compliance.

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Definitions:

Substitutes

Products or services that can replace each other in use, offering consumers alternatives.

Necessity

A necessity is a good or service that is considered essential for basic living and well-being, such as food, water, and shelter.

Price Elasticity

The responsiveness of the quantity demanded of a good to a change in its price.

Midpoint Formula

A method used in economics and mathematics to calculate the average rate of change or percentage change between two points on a line or curve.