Why Does Personal Selling Work Better Than Other Communications Options

question 81

Multiple Choice

Why does personal selling work better than other communications options available to firms selling in the business-to-business market?

• A)Personal selling employs more people in the U.S.than advertising.
• B)Salespeople are able to tailor unique messages for each prospective buyer.
• C)U.S.firms have become particularly adept at hiring "born" salespeople.
• D)Personal selling is the most expensive form of promotion.
• E)Salespeople are proficient in all aspects of new product development.

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Definitions:

Executive Function

Refers to a set of cognitive processes including working memory, flexible thinking, and self-control, crucial for planning, focusing attention, remembering instructions, and managing multiple tasks.

Impulsively Shouting

The act of yelling or exclaiming suddenly and without forethought, often as a result of impulsive reactions.

Learning The Rule

Refers to the process of acquiring knowledge about how various elements in a system interact or how certain procedures or principles operate.

Memory Strategy

Techniques or methods used to enhance memory performance, such as mnemonic devices, rehearsal, and chunking.