Examlex
When the value of the dollar is weak relative to the buyer's currency, companies generally employ _____.
Target Audience
A specific group of consumers identified as the intended recipient of an advertisement, product, or campaign, characterized by particular demographics, interests, or purchase behavior.
Product Placement
Inclusion of a product in nontraditional situations, such as in a scene in a movie or television program.
Public Service Advertising
Advertisements intended to promote public welfare and awareness about social, health, or environmental issues.
Marketing Communications
The process of using various communication channels and tools in combination to deliver a clear, consistent, and compelling message about an organization and its products.
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