When Hiring New Personnel, Most of the Traits Necessary for Success

question 55

Multiple Choice

When hiring new personnel, most of the traits necessary for success in international marketing can be assessed by:

• A) tests.
• B) interviews and role-playing exercises.
• C) biographical information.
• D) checking references.
• E) body language.

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Definitions:

Price Premiums

Additional amounts customers are willing to pay for a product or service perceived to be of higher quality or prestige compared to alternatives.

Revenue Streams

The various sources from which a business earns money, including sales of products or services, subscription fees, advertising revenues, and licensing deals.

Share Price

The cost of a single share of a company’s stock, which can fluctuate based on market conditions and company performance.

Employee Brand Equity

The value that employees bring to a brand, manifesting through their commitment, skills, and how their perceptions of the brand affect its reputation.