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The Role of Public Relations Is to Create Good Relationships

question 25

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The role of public relations is to create good relationships with the popular press and other media to help companies communicate messages to their publics-customers, the general public, and governmental regulators.


Definitions:

Loftus

Elizabeth Loftus, a prominent psychologist known for her research on the malleability of human memory and the misinformation effect.

Sperling

George Sperling, a psychologist known for his research on the capacity and duration of sensory memory, notably through the "partial report" paradigm.

Phi Phenomenon

An optical illusion where stationary objects shown in rapid succession appear to be in motion.

Recency Effect

The tendency to remember the most recently presented information best, often seen in studies of memory and cognition.

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