While Developing an International Advertisement Campaign, Which of the Following

question 45

Multiple Choice

While developing an international advertisement campaign, which of the following is the first step of the process?

• A) Compose and secure a budget based on what is required to meet goals.
• B) Specify the goals of the communication.
• C) Select effective media.
• D) Execute the campaign.
• E) Perform marketing research.

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Definitions:

Government-Owned Companies

Businesses that are owned and operated by the government rather than private individuals or organizations.

Health and Safety Laws

Regulations and standards designed to prevent accidents and injuries in the workplace, ensuring a safe working environment.

Private Companies

Businesses owned by individuals or groups not traded on public stock exchanges, often characterized by private ownership and restrictions on share transfers.