Direct Mail Is an Unpopular Medium in Chile Because

question 33

Multiple Choice

Direct mail is an unpopular medium in Chile because:

• A) the literacy level in Chile is extremely low.
• B) the receiver must pay for part of the cost of the direct mail piece.
• C) the direct mail uses paper and hence it is considered as a threat to the environment.
• D) the reach of the direct mail is extremely limited in Chile.
• E) the direct mail communication in Chile is governed by complicated government regulations.

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