Apple Computer Had Difficulties When It First Entered the Japanese

question 62

Multiple Choice

Apple Computer had difficulties when it first entered the Japanese market with its Macintosh computers. Some of the computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be no big deal in the U.S., it was certainly a cause for concern in quality-conscious Japan. To fix the problem, Apple needed to concentrate on which of the following components of the product component model?

• A) Core component.
• B) Support services component.
• C) Packaging component.
• D) Functional component.
• E) Global component.

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Definitions:

Fear Arousal

The emotional state resulting from perceived threats leading to anxiety, heightened sensory awareness, and readiness for fight or flight.

Persuasive Tactic

Strategies or methods employed to convince or influence others to adopt a certain belief, attitude, or course of action.

One-sided Argument

A form of argument in which only one perspective on an issue is presented or considered.

Automatic Processing

The rapid and subconscious processing of information, not requiring conscious effort or attention.