Relationship Marketing Is Particularly Important in International Markets Where _____

question 10

Multiple Choice

Relationship marketing is particularly important in international markets where _____ dictates strong ties between people and companies.

• A) demand
• B) price
• C) culture
• D) government
• E) manufacturing

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Definitions:

Outgroup

“Them”—those perceived as different or apart from our ingroup.

Ingroup Bias

The tendency to favor members of one's own group over those in other groups.

Implicit Racial Associations

Unconscious biases and attitudes towards different races that individuals may not be aware of.

Ingroup Bias

The tendency to favor and extend loyalty to members of one's own group over those of other groups.