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The Perceived Attributes of the Innovation Is a Variable Which

question 48

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The perceived attributes of the innovation is a variable which affect the rate of diffusion of a product.


Definitions:

Life Policy

A contract with an insurance company that pays out a sum of money either on the death of the insured person or after a set period.

Insured

For life insurance, the person whose life is being insured; for other types of insurance, the person who receives the benefit of the insurance.

Semiannual Premiums

Insurance payments made twice a year as part of an insurance policy's terms.

Life Policy

An insurance contract that pays a beneficiary upon the death of the insured, or after a certain period.

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