Simone Francis Is a Specialist in Product Design

question 12

Multiple Choice

Simone Francis is a specialist in product design. She is responsible for a product's aesthetic as well as functional appearance. With respect to the product component model shown in the text, in which of the following component categories would Simone's talents most likely be used?

• A) Core component
• B) Support services component
• C) Packaging component
• D) Functional component
• E) Global component

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Definitions:

Weighted Average Cost of Capital

The average rate of return a company is expected to pay its security holders, weighted by the proportion of each security in the total capital structure.

Preferred Shares

Preferred shares are a type of stock that provides shareholders preferential payments of dividends and priority over common stock in asset liquidation, but generally do not carry voting rights.

Common Shares

Equities that represent ownership in a corporation, providing voting rights and a share in the company's profits through dividends.

Expected Rate of Return

The anticipated amount of profit or loss an investment is projected to generate, given certain assumptions.