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According to the text it has been reported that consumers in "Eastern" cultures are more likely to understand and appreciate brand extensions because of their more holistic thinking than consumers in "Western" cultures with their more analytical thinking patterns.
Categorical Syllogism
A form of reasoning consisting of three propositions: a major premise, a minor premise, and a conclusion, each of which may be categorized by being either affirmative or negative.
Fallacy
A mistaken belief or an error in reasoning, often resulting in invalid or misleading arguments.
Affirming Consequent
A logical fallacy where a conclusion is incorrectly inferred solely based on the truth of its consequent, despite lacking sufficient evidence.
Hypothetical Syllogism
A logical argument consisting of two conditional statements and a conclusion, based on the premise that if one condition is true, then a second condition must follow.
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