According to the Text, Qualitative Research Is Used in International

question 50

Multiple Choice

According to the text, qualitative research is used in international marketing research to:

• A) comply with government laws as quantitative research is highly restricted in many countries.
• B) determine the appropriate sample size for quantitative research.
• C) formulate and define a problem more clearly.
• D) reduce the cost of primary research.
• E) cover a wide geographic area within a short span of time.

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Definitions:

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing behaviors, thoughts, and emotions.

Allocare

Literally, “other-care”; the care of children by people other than the biological parents.

Biological Parents

The parents who are genetically related to the child, typically referring to the mother and father from whom the child inherits DNA.

Cognitive Theory

A theoretical perspective that emphasizes internal mental processes as the key to understanding human behavior.