Mark Bressler Is Having Great Difficulties with His Company's Advertising

question 40

Multiple Choice

Mark Bressler is having great difficulties with his company's advertising in Japan. As a representative of Ford Motor Company he believes that it is entirely proper to use American campaigns in the Japanese market. He was very surprised to learn that a slogan "Body by Fisher" (the company that makes Ford undercarriages) translated in Japanese as "Corpse by Fisher." Which of the following problems is Mr. Bressler experiencing with his company's advertising?

• A) Improper syntax
• B) Improper colloquialisms or slang
• C) Improper grammar
• D) Improper local language
• E) Improper translation

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Definitions:

Memory

Refers to the processes used for acquiring, storing, retaining, and later retrieving information and past experiences.

Placebo

A harmless pill, medicine, or procedure prescribed more for the psychological benefit to the patient than for any physiological effect.

Harmless Pill

A placebo or inert medication designed to have no therapeutic effect, often used in clinical trials.

Active Drug

A substance with therapeutic effects that is used in the treatment or prevention of diseases or disorders.