Caterpillar Needed to Know What Truck Fleets Should Test Their

question 58

Multiple Choice

Caterpillar needed to know what truck fleets should test their two new engines;how they could get a marketing strategy that could be measured;and how to adjust for the coming downturn in sales.To answer these questions,they gave their salesforce laptops and paid them to enter customer information related to each sale they made.Caterpillar analyzed the newly acquired customer data and developed strategies to address their marketing questions.Caterpillar utilized ________.

• A)secondary marketing
• B)external marketing
• C)database marketing
• D)internal marketing

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Definitions:

Income Statement

A document summarizing the financial outcomes of a business over a given accounting period, including details on income, costs, and overall profit.

Asset Section

A part of a financial statement that lists all the assets owned by an individual or organization.

Services Revenue

Income generated from services provided by a company rather than from selling physical goods.

Going Concern Assumption

The accounting principle that assumes a company will continue to operate in the foreseeable future, and not liquidate its assets.