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Experimentation Is Becoming Increasingly Important in Marketing Research,but There Are

question 65

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Experimentation is becoming increasingly important in marketing research,but there are limitations of time,cost,and administration of an experiment.


Definitions:

High Cost Reductions

Strategic measures aimed at significantly lowering the expenses incurred by a business or organization.

Transnational Strategy

A multinational corporation’s approach that combines global integration with local responsiveness.

Local Responsiveness

Local responsiveness is a strategy whereby companies adapt their products, services, and operations to meet the specific demands and preferences of local markets.

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