Give Three Reasons Why Cross-Tabulation Is Widely Used in Marketing

question 141

Essay

Give three reasons why cross-tabulation is widely used in marketing research.

Differentiate between academic and workplace research questions.

Evaluate the difficulty in assessing the reliability of different sources.

Recognize the importance of currency and other characteristics of reliable information.

Critically assess information from websites, forums, and blogs.

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Definitions:

Budgeted Purchases

The estimated amount of goods or raw materials a company plans to buy over a certain period based on its budget.

Credit Sales

Sales for which payment is not received at the time of sale but is expected to be received at a later date, typically documented through invoices.

Cash Receipts

Money received by a business during a given period, including revenue from sales, loan proceeds, and investment income.

Production Budget

An estimate of the total cost of production, including direct materials, labor, and overheads, planned for a certain period.