The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between

question 29

Multiple Choice

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below:

What does X_ij represent?

• A)1 if the jth level of the ith attribute is present, or 0 otherwise
• B)the part-worth contribution or utility associated with jth level (j, j=1, 2, ...k_i)of the ith attribute (i, i=1, 2, ...m)
• C)number of attributes
• D)number of levels of attribute i

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Definitions:

Temporal Lobe

A region of the brain responsible for processing auditory information and also involved in memory and emotion.

Cerebellum

A part of the brain located at the back of the skull, responsible for coordinating voluntary movements and maintaining posture and balance.

Cribriform Plate

A thin, perforated bony part of the ethmoid bone in the skull, allowing passage for olfactory nerves from the nasal cavity to the brain.

Olfactory Nerve

The first cranial nerve, responsible for the sense of smell, transmitting odors from the nasal cavity to the brain.