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The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below:
What does m represent?
Agricultural Products
Goods derived from farming and agriculture, including crops, livestock, and other raw materials.
Specialized Tools
These are tools designed for specific tasks or industries, often enhancing efficiency or effectiveness in particular jobs or processes.
Transaction Cost
The expenses incurred when buying or selling goods or services, which may include fees, taxes, and other charges.
Contracts
Legally binding agreements between two or more parties.
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