The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between

question 14

Multiple Choice

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below:

What does α_ij represent?

• A)1 if the jth level of the ith attribute is present, or 0 otherwise.
• B)the part-worth contribution or utility associated with jth level (j, j=1, 2, ...k_i)of the ith attribute (i, i=1, 2,...m)
• C)number of attributes
• D)number of levels of attribute i

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Definitions:

Windward Side

The side of a mountain or island that faces the direction from which the wind is coming, often receiving more rainfall.

Temperate Regions

Areas of the Earth characterized by moderate temperatures, neither extremely hot nor cold.

Abiotic Factors

Elements of the nonliving, physical environment that affect a particular organism. Compare with biotic factors.

Temperature

A measure of the average kinetic energy of the particles in a system, indicating how hot or cold the system is.