The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between

question 29

Multiple Choice

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below:

What does X_ij represent?

• A)1 if the jth level of the ith attribute is present, or 0 otherwise
• B)the part-worth contribution or utility associated with jth level (j, j=1, 2, ...k_i)of the ith attribute (i, i=1, 2, ...m)
• C)number of attributes
• D)number of levels of attribute i

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Definitions:

Union Declaration

A statement in C/C++ programming that defines a union, which can store different data types in the same memory location at different times.

Structure Declaration

A statement in programming that defines a new data type consisting of a collection of variables under a single name.

Second Variable

A variable declared or used after the first in a program or function, often for storing or manipulating additional data.

Data Field

A specific piece of data, typically a part of a larger data structure like a record or object, representing a characteristic or attribute.