The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between

question 111

Multiple Choice

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below:

What does ki represent?

• A)1 if the jth level of the ith attribute is present, or 0 otherwise
• B)the part-worth contribution or utility associated with jth level (j, j=1, 2, ...k_i)of the ith attribute (i, i=1, 2, ...m)
• C)number of attributes
• D)number of levels of attribute i

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Definitions:

Ordered Universe

An ordered universe is a concept proposing that the universe is structured in a logical and systematic way, followable through scientific and philosophical inquiry.

Demographics

Statistical data relating to particular populations, especially those concerning individuals' characteristics such as age, race, gender, income, and education.

Ethnic Group

is a community of people sharing a common cultural background, ancestry, language, and traditions.

Socioeconomically

Refers to the social and economic factors and how they influence individuals and communities.