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If the number of buyers in a market decreases, then
Advertising Expenditures
The amount of money spent on promoting products, services, or brands through various media channels.
Product Differentiation
Differentiating a product or service to enhance its appeal to a certain demographic within the market.
Differentiated Oligopoly
An oligopoly in which firms produce a differentiated product.
Soft Drink Industry
A sector of the beverage industry that manufactures, markets, and sells nonalcoholic beverages such as sodas, iced teas, and energy drinks.
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