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Exhibit 1-2
-In Exhibit 1-2, at y = 10, the
Strategy Formation
Strategy formation is the process of developing the routes and methodologies an organization intends to use to achieve its long-term goals.
Competitive Advantages
Factors that enable a company to perform better than its rivals in the market, such as superior quality, low cost of production, or exclusive access to resources.
Marketing Mix
The blend of marketing tools that a company uses to pursue its marketing objectives in the target market, traditionally identified as product, price, place, and promotion.
Defensible Position
A competitive advantage or market position that a company can maintain and defend against competitors.
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