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Exhibit 2-3
-Point g in Exhibit 2-3 is efficient because
Sites
Locations, either physical or digital (such as websites), where activities are conducted or information can be accessed.
Top
Refers to the highest level or best performance within a given category, hierarchy, or system.
Affective Choice
Process in which consumers make a choice based on how they think the product will make them feel.
Evaluative Criteria
The attributes a consumer considers important about a certain product.
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