A High-Context Culture Is ____ Than a Low-Context Culture

question 30

Multiple Choice

A high-context culture is ____ than a low-context culture.

• A) more territorial
• B) less territorial
• C) less tied to nature
• D) more concerned about security

---

Definitions:

Symbols

Objects, characters, figures, or colors used to represent abstract concepts, ideas, or phenomena.

Segmentation Process

The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behavior, who might require separate products or marketing strategies.

Segmenting Markets

The practice of dividing a broad target market into subsets of consumers with common needs or characteristics and then designing and implementing strategies to target them.

STP Process

Stands for Segmentation, Targeting, and Positioning, a strategic approach in marketing that divides a broad market into distinct groups, targets specific segments, and positions a brand to meet the needs of selected segments.