In Cases When People Don't Really Need a Given Product

question 13

Multiple Choice

In cases when people don't really need a given product, advertisers and marketers whose job is to sell that product might take many approaches. Which of the following is the least likely approach?

• A) Try to create a need for the product.
• B) Try to persuade people that the product will meet some existing need.
• C) Try to get people to at least be aware of the brand, so they will be inclined to buy the product some time in the future.
• D) Decide not to market the product.

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Definitions:

Estimate Of Units

A quantification or approximation of the number of units needed or produced, used in planning and analysis processes.

Self-Performing Work

A scenario in which a company uses its own workforce to execute a specific portion of a project, rather than subcontracting the work.

Outsourcing Work

The practice of hiring external entities or individuals to perform tasks or services that could be handled internally.

Benefits And Risks

The potential advantages and challenges associated with a project, which are considered during the planning process.