The Very First Step in the Marketing Process Is

question 22

Multiple Choice

The very first step in the marketing process is

• A) creating customer value.
• B) reviewing customer segments.
• C) developing a marketing communications strategy.
• D) managing customer value.
• E) understanding customer needs.

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Definitions:

Sleep Diary

A record kept over a period of time that tracks the quantity and quality of one’s sleep to help diagnose sleep disorders.

Sleep-Rest Patterns

Describes the consistency and quality of an individual's periods of sleep and wakefulness over a 24-hour period.

Sleep-Wakefulness Patterns

The cycle of natural rest and activity periods, including deep sleep, REM sleep, and wakefulness, regulated by the body's internal clock.

Daily Routines

Regular activities or habits that make up an individual's typical day, contributing to structure and predictability in daily life.