When Sony Targeted the Walkman to Joggers Who Would Appreciate

question 22

Multiple Choice

When Sony targeted the Walkman to joggers who would appreciate the break from a tedious activity, the company was

• A) conducting research.
• B) narrowcasting.
• C) repositioning the product.
• D) creating a customer need.
• E) trying out various sales strategies.

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Definitions:

Culture

The collective programming of the mind distinguishing the members of one group or category of people from others.

Gestures

Movements of the body, especially hands and arms, that are used to express ideas or feelings.

Varying Backgrounds

Describes individuals or groups coming from different cultural, educational, or professional experiences.

Culture

A set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group.