Focus Groups Allow Clients to

question 23

Multiple Choice

Focus groups allow clients to

• A) test marketing communications messages.
• B) interact directly with customers.
• C) gather quantitative data.
• D) ensure the moderator follows the guide.
• E) gather research for free.

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Definitions:

Tie-In Sale

A sales technique where a customer is required to buy a secondary product or service when purchasing a primary one.

Desk Chairs

Ergonomically designed chairs intended for use at a desk in an office or home setting, focusing on comfort and support for extended periods of sitting.

Sales Puffery

Exaggerated or hyperbolic claims about a product or service that are not meant to be taken literally.

Office Furniture

Desks, chairs, tables, and other furnishings intended for use in an office environment to facilitate work and enhance productivity.