Using the Introduction of the Sony Walkman as an Example

question 51

Essay

Using the introduction of the Sony Walkman as an example, explain how Sony didn't just understand customer needs, but "created" them.

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Definitions:

Unrealized Gains

Profits that have been made on paper through investments but have not yet been realized through the sale of those assets.

Common Stock

A type of ownership in a corporation, typically with voting rights and participation in dividends.

Retained Earnings

The portion of a company's profits that is kept or retained rather than distributed to shareholders or used for investment.

Other Revenues and Gains

Accounts that record income from activities that are not part of a business's core operations.