The Two Types of Brand Associations That We Need to Measure

question 73

Multiple Choice

The two types of brand associations that we need to measure are

• A) awareness and image.
• B) positioning and repositioning.
• C) functional and augmented.
• D) functional and potential.
• E) objective and subjective.

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Definitions:

Life History Traits

The series of strategies and features that define an organism's lifecycle, including birth, growth, reproduction, and death.

Predation

The action of preying on other organisms for food.

Guppies

Small, colorful, freshwater fish commonly found in tropical aquarium settings and known for their prolific breeding habits.

Killifish

Small, often colorfully marked fish found living in fresh or brackish waters.