A Marketer That Does Not Recognize Customer Needs and Provides

question 37

Multiple Choice

A marketer that does not recognize customer needs and provides all customers with only one offer is practising

• A) market segmentation.
• B) mass marketing.
• C) personal selling.
• D) competitive positioning.
• E) narrowcasting.

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Definitions:

Controlled Communications

The deliberate and strategic dissemination of information to manage its impact and reception by specific audiences.

Stakeholder Values

The principles or standards of behavior that are considered important by stakeholders, influencing an organization's decisions and actions.

Strategic Communication Plan

A guided action plan designed to communicate effectively with specific audiences to achieve strategic goals.

Stakeholder Engagement

Stakeholder Engagement is the process by which an organization seeks to understand and involve its stakeholders, by communicating and collaborating with them in decision-making and activities.